The communication fundamentals certificate provides students with skills in writing, public speaking, and the ability to identify communication methods to serve a variety of audiences.

This certificate is offered by Ensign College, with support and resources from BYU-Pathway Worldwide.

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Why choose this certificate?

Learning the basics of communication will give you experience in writing and public speaking, as well as message development, content creation, and delivery for mass communication messaging.

BYU-Pathway has found that certain combinations of certificates lead to better job opportunities. Most degrees have a recommended plan of certificates that will help students increase their income and improve their employment possibilities.

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Looking Ahead

Potential Employment

International/intercultural communication
Advertising, marketing, and public relations
Writing and publishing
Media planning
Account management

Essential Knowledge and Skills

Outcomes

Learn and apply fundamental communication principles using standard media messaging formats.
Explain mass communication effects on public discourse, individuals, and institutions.
Demonstrate techniques of public communication, including message development, content, projection, tone, and delivery.
Build, manage, and optimize digital communication technologies.

Certificate of Communication Fundamentals

Program Requirements

This certificate builds into the Applied Communication degree.

This is an advanced certificate. Prior to working on this certificate, you must complete Social Media Marketing.

Certificate

15 CREDITS

Associate

60 CREDITS

Bachelor's

90–96 CREDITS

Certificate of Communication Fundamentals

Course Code

Course Name

# of Credits

DCC180

Fundamentals of Content Creation

DCC180 — 3 credits

Fundamentals of Content Creation

People are consuming digital content at an accelerated rate. We’re always looking for the next great thing! How do you create awesome content to meet this demand? By learning what all marketing professionals know: The Fundamentals of Content Creation. In this course students will use popular creation tools and industry best practices to make compelling content that gives your audience an emotional punch in the gut.

COMM210

Mass Communication and Society

COMM210 — 3 credits

Mass Communication and Society

This course is designed to help students learn the historical and modern roles of mass communication in society and how to recognize bias and inaccuracy in news media. Furthermore, students will be equipped with the tools and principles of media literacy that will help them produce media in their personal lives, academic lives, and in their careers in ways that are consistent with gospel principles and media ethics.

COMM310

Writing for Communication Careers

COMM310 — 3 credits

Writing for Communication Careers

This course focuses on developing effective writing skills for various communication careers such as journalism, public relations, advertising, and social media marketer. Students will learn how to craft compelling messages, tailor their writing to specific audiences, and use various formats and platforms to deliver their messages. By the end of the course, students will have a portfolio of written work that they can use to demonstrate their skills to potential employers.

COMM320

Public Speaking

COMM320 — 3 credits

Public Speaking

Do you have a fear of public speaking? This course focuses on helping students get over the fear of public speaking by learning basic principles of organization and research needed for effective speeches. You will also practice techniques to lessen speaker anxiety and the use of visual aids to enhance speaker presentations.

COMM330

Digital Communication

COMM330 — 3 credits

Digital Communication

This course helps students examine the strategic use of digital technologies for communication professionals. The course addresses how to utilize and integrate various digital channels (including web, social, and email) to reach diverse audiences with precision. Topics covered include digital strategy, leadership, and creativity.

For questions about this program, contact BYU-Pathway Support