Networking
Networking means connecting with, talking to, and building relationships with people who can help you find a job. Think of networking as building real relationships. It's not about self-promotion but personal and professional growth
How People Really Get Jobs
If you had a network of friends whom you trusted and you knew would do a good job, wouldn’t you hire them over strangers? Many jobs are not advertised; they’re filled through networking. Consider the following statistics from the Find a Better Job Self-Reliance course from The Church of Jesus Christ of Latter-day Saints:
How People Look for Work
- 65% - Advertisements
- 27% - Placement Agencies
- 8% - Networking
How People Actually Get Jobs
- 10% - Advertisements
- 15% - Placement Agencies
- 75% - Networking
Even though networking is the most effective way to find a job, most people spend the least amount of time doing it. Networking is about using a hidden job market that is only visible to people who are connected to a hiring manager’s network. The network includes not only the people you know but also the people they know (see image).
For more information, you can view the video called How Jobs Are Really Filled (1:34).
Managing Your Network
Your network generally falls into two categories: social and professional. The social network comprises of friends, family, and social acquaintances, while the professional network includes the people you work with and those in similar fields. This section discusses how to maintain both networks effectively.
Social Network
Social media platforms such as Facebook and Instagram are often used to stay connected with friends and family. However, they can impact your career if not used carefully. A survey by CareerBuilder.com found that employers often review candidates' social media profiles. They look for positive things such as cultural fit, qualifications, and creativity. The content you post or follow on social media could impact the way an employer sees you.
Professional Networks
Professional associations (or groups) exist in most industries, offering networking opportunities, education, and certifications. Joining these groups not only expands your professional circle but also improves your skills and industry knowledge. Local groups often look for volunteers, providing valuable networking opportunities.
LinkedIn
Use LinkedIn not just for job applications but also for networking and professional development. Add your resume content to LinkedIn and make changes as needed, focusing on how you add value. Use relevant keywords to attract recruiters' attention.
Read our article on how to create an amazing LinkedIn profile.
Informational Interviews
One way to network is to have an informational interview with someone at a company you’d like to work for. Your primary goal isn’t to get a job, but to learn about a company, industry, and potential future employment opportunities. As you ask, listen, and learn, you can discover new insights that may direct your job searching.
Read "Seeking Inspiration Through Information", which gives five steps for conducting an informational interview.